Six Customer Experience Pitfalls to Avoid
To successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan, execute, and sustain the transformation, as the authors explain.
The Balancing Act Between Customer Experience and Price
Customer experience can absolutely be the competitive differentiator for your company. However, many companies don’t feel they’re getting the best business results from customer experience because of the costs of implementing CX. On the other hand, if you do it right, it will drive the positive impact you seek, as the author explains.
Are My Customers Lying to Me?
In this article, the author explores best practices for finding out how your customers really feel about your products and services, giving you better information on which to base pricing decisions.