customer loyalty

Article archives from the Pricing Pricing Society

Restaurant cost and price increases: The value of digital and loyalty initiatives

Most restaurants anticipate being affected by recession and cost increases over the next year. How can brands continue to drive growth with price differentiation and digital & loyalty initiatives? Although specific to the restaurant industry, this article offers insights for pricing in the currently challenging global economy that can be applied across numerous industries.

By |2023-11-17T21:44:59+00:00November 30, 2023|Pricing Articles, Restaurant Pricing|0 Comments

Utilizing Customer Loyalty Data to Enhance Value Pricing

Industry studies prove the correlation between higher customer loyalty, growth, and price. Customer loyalty data gives insights that go beyond product attributes and into the value of the customer experience, often uncovering more value than you realize you deliver. By harnessing this customer loyalty data, companies can improve and strengthen their value pricing strategies, as the author explains.

Loyalty 2.0: Time for Banks to Level Up

Banks cannot expect customers to be loyal purely for the sake of convenience. Customers know that they are doing their bank a service and expect to be rewarded. In this article, the authors explore loyalty schemes for banks to employ that will help them both retain higher levels of customers and also increase the revenue from this customer base. This industry specific example provides pricing strategies that can be employed in multiple industries.

What America’s Best BBQ Joint Can Teach You About Pricing

When business is good and demand is high, it is tempting for businesses to raise prices. However, customers have long memories and emotional responses to prices, and short-term increases can affect long-term business. In this article, the author explores the emotional responses that customers have regarding prices and outlines steps that businesses can take to squelch the emotions brought on by high prices.

By |2024-02-25T21:41:01+00:00February 28, 2016|Competitive Pricing, Pricing Articles, Pricing Strategy|0 Comments
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