customer perceived value

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What Smart Pricing Can Achieve: The London Olympics

Looking ahead to the upcoming 2016 Summer Olympic Games in Rio de Janeiro, this article examines the impressively successful pricing tactics employed by the pricing team for the previous Summer Olympics in 2012 in London. The London ticket team’s work demonstrated the powerful combination of high perceived value and excellent communication can drive higher willingness to pay, as the author explains.

By |2024-03-30T21:18:21+00:00April 30, 2016|Pricing Articles, Pricing Strategy|0 Comments
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