dynamic pricing

Article archives from the Pricing Pricing Society

Introduction to B2B Dynamic Pricing

Machine Learning-based dynamic pricing allows B2B enterprises to better leverage opportunities and improve growth margins. However, certain factors must be taken into consideration for the model to work effectively. In this article, the author explores the growth potential, challenges, and pitfalls of B2B dynamic pricing, and outlines why, how, and when B2B dynamic pricing should be developed and employed for commercial excellence.

By |2022-10-27T20:57:57+00:00March 31, 2022|B2B Pricing, Dynamic Pricing, Pricing Articles|0 Comments

Should You Be Concerned about Price Collusion? – Machine Intelligence

While the technology may not be in place to make price collusion a reality, price discrimination is certainly happening and is something that consumers should be aware of. To avoid being duped into paying higher prices because of location, net worth, past shopping history, etc., consumers must shop wisely, protecting as much of their purchase behavior as possible. Now more than ever, it’s important to take the time to research and compare in order to get the best possible price, as the author explains.

By |2022-03-23T21:07:25+00:00November 30, 2021|Machine Intelligence, Pricing Articles|0 Comments

How to Navigate a Crisis and Keep Branding Intact with Pricing

How should businesses respond to a crisis, such as the current global COVID-19 situation? In times of crisis, we often see consumer backlash against companies perceived to be employing price gouging in order to capitalize on crisis supply and demand changes. But when are dynamic pricing techniques and price increase actually price gouging? In this article, we explore price gouging and dynamic pricing strategies and how they affect consumers' brand perception.

The Next Lesson From Amazon: Push Your Customer’s Cart

In their recently announced move into retail grocery stores, an expansion of their existing online grocery purchase and delivery services, Amazon once again demonstrates how its primary focuses when expanding its business are unique positioning for each brand and unique value for each brand. Can you say this about your product lines and their positioning and value? Does your pricing reflect this? If not, it may be time to shift focus and resources towards addressing these areas, as the author explains.

By |2022-05-14T18:17:23+00:00June 30, 2019|CPG Pricing, Dynamic Pricing, Pricing Articles|0 Comments

Your brand can learn a lot from how MLB changed how it sells tickets

Baseball’s innovations in pricing and selling tickets are pertinent to many industries because they take under-utilized or non-utilized assets based on the understanding of customers’ needs and willingness to pay, plus the contribution margin that comes along with value added services, which creates revenue and profit streams where none existed before, as the author explains.

6 eCommerce Pricing Experiments That You Can Run Today

Bryan Eisenberg recently published the book “Be Like Amazon: Even a Lemonade Stand Can Do It” (co-authored by Jeffrey Eisenberg and Roy H. Williams) outlining some of the eCommerce giant’s most successful strategies. In this article, the author explores some of Amazon’s pricing strategies outlined in the book, and provides tips for how eCommerce pricers can implement these strategies in their own pricing tests.

By |2022-05-14T20:23:02+00:00March 31, 2019|Dynamic Pricing, eCommerce Pricing, Pricing Articles|0 Comments
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