ecommerce pricing

Article archives from the Pricing Pricing Society

The Next Lesson From Amazon: Push Your Customer’s Cart

In their recently announced move into retail grocery stores, an expansion of their existing online grocery purchase and delivery services, Amazon once again demonstrates how its primary focuses when expanding its business are unique positioning for each brand and unique value for each brand. Can you say this about your product lines and their positioning and value? Does your pricing reflect this? If not, it may be time to shift focus and resources towards addressing these areas, as the author explains.

By |2022-05-14T18:17:23+00:00June 30, 2019|CPG Pricing, Dynamic Pricing, Pricing Articles|0 Comments

6 eCommerce Pricing Experiments That You Can Run Today

Bryan Eisenberg recently published the book “Be Like Amazon: Even a Lemonade Stand Can Do It” (co-authored by Jeffrey Eisenberg and Roy H. Williams) outlining some of the eCommerce giant’s most successful strategies. In this article, the author explores some of Amazon’s pricing strategies outlined in the book, and provides tips for how eCommerce pricers can implement these strategies in their own pricing tests.

By |2022-05-14T20:23:02+00:00March 31, 2019|Dynamic Pricing, eCommerce Pricing, Pricing Articles|0 Comments
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