fair pricing

Article archives from the Pricing Pricing Society

Solving the Paradox of Fair Prices

Charging different prices is often fairer than charging everyone the same price. While there are no standard answers to the question of what makes a price fair, business leaders can embrace market transparency, understand what drives the perceptions of fairness in their market, and ensure that they offer prices that customers will perceive as fair. With the right understanding and the right approach, companies can vary prices in ways that mutually benefit themselves and customers, and perhaps society as well, as the author explains.

Airlines Like United Can Underpay Bumped Passengers Because of a Government Rule

In this article, the author explores how recent high-profile incidents of overbooking cast light on the government regulations that affect pricing in the airline industry. This industry specific example has important lessons for pricers in all industries of how certain government relations and resulting pricing practices can strain relationships with customers.

By |2024-01-27T22:24:56+00:00June 30, 2017|Customer Experience, Pricing Articles|0 Comments
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