Pricing and Planning: Should You Increase Prices?
If you have not raised prices for two or more years, you should be considering a price change. However, this can be challenging for some industries, including Software as a Service (SaaS). There is a growing concern among buyers that they have too many SaaS solutions and that they are paying too much for them. This has given rise to the notion of “SaaS Inflation” and the emergence of a category of SaaS spend management platforms. What is the best price increase strategy in this current environment?