The natural reaction in times of crisis is to increase discounts and to close deals at any cost to keep the lights on. There are things you can do without giving away the farm. Pricing can be a creative and innovative tool to accomplish remarkable success while delivering more value to your customers and prospects, as the author explains.
Companies usually weather brief periods of market volatility by adjusting price levels or package sizes. But most B2B companies now expect the current volatility and uncertainty to persist. This creates the need for companies to use a wider range of pricing tactics and to make strategic investments in pricing tools and processes. Resilient pricing enables companies to explore growth opportunities instead of focusing on defense and survival—and to build a bulwark against future volatility, as the authors explain.
This article delineates a comprehensive playbook elucidating the optimal approach for companies to navigate the intricacies of pricing during inflationary times.
Special pricing challenges emerge in markets marked by disruption for both incumbents and the new disruptive entrant. When faced with a disruptive threat, incumbents can perceive a no-win situation. For the disruptive new entrant, there are also critical problems to solve. The goal of this whitepaper is to help firms navigate the pricing challenges associated with both the incumbent and disruptor positions in markets undergoing disruptive innovation.
Determining a pricing strategy can be overwhelming, especially in an era of inflation and uncertainty in the macroeconomy. This has been especially true in the restaurant industry. In 2023, restaurants have faced a slew of challenges, from slower foot traffic to higher supply costs. However, some restaurants are defying expectations and actually earning healthy profits by harnessing the power of pricing analytics. With steady guidance, restaurant chains can use pricing analytics to distill the deluge of information into actionable insights and higher profits, as the author explains.
In this article, the author discusses how Business-to-Consumer (B2C) companies can apply tactics in pricing, sales, and marketing to edge out competitors and find success during times of volatility. Consumer business executives must continue to invest in sales and marketing budgets and apply them strategically. Similarly, leaders must know how to respond quickly to address and capitalize on changing consumer spending behaviors, as the author explains.
Supply-aware dynamic pricing enables companies to meet demand and protect margins in a new and shifting landscape, as the authors explain.
Author: Kirk Jackisch As we venture into the second half [...]
With market volatility continuing for the foreseeable future, leaders need to play both offense and defense at the same time. Make sure you are approaching each offering in a distinct way and not using a “one size fits all” approach to your strategy. Your profitability depends on it, as the author explains
Current macroeconomic conditions represent a once-in-a-decade opportunity to win market share and maintain healthy margins. Across industries, and especially from those players at the top of supply chains, companies are reporting supply chain and wholesale price drops. In stark contrast to the past three years, this represents an opportunity to capture volume while also maintaining strong margins. Companies need to capitalize with price leadership, as the authors explain.