inflation pricing

Article archives from the Pricing Pricing Society

Resilient Pricing for an Uncertain World

Companies usually weather brief periods of market volatility by adjusting price levels or package sizes. But most B2B companies now expect the current volatility and uncertainty to persist. This creates the need for companies to use a wider range of pricing tactics and to make strategic investments in pricing tools and processes. Resilient pricing enables companies to explore growth opportunities instead of focusing on defense and survival—and to build a bulwark against future volatility, as the authors explain.

Pricing in a Market with Disruption

Special pricing challenges emerge in markets marked by disruption for both incumbents and the new disruptive entrant. When faced with a disruptive threat, incumbents can perceive a no-win situation. For the disruptive new entrant, there are also critical problems to solve. The goal of this whitepaper is to help firms navigate the pricing challenges associated with both the incumbent and disruptor positions in markets undergoing disruptive innovation.

Restaurants are Fighting Inflation and Raising Profits with a Secret Weapon

Determining a pricing strategy can be overwhelming, especially in an era of inflation and uncertainty in the macroeconomy. This has been especially true in the restaurant industry. In 2023, restaurants have faced a slew of challenges, from slower foot traffic to higher supply costs. However, some restaurants are defying expectations and actually earning healthy profits by harnessing the power of pricing analytics. With steady guidance, restaurant chains can use pricing analytics to distill the deluge of information into actionable insights and higher profits, as the author explains.

By |2023-12-20T21:25:42+00:00December 22, 2023|Inflation Pricing, Pricing Articles, Restaurant Pricing|0 Comments

Growth during volatility: The competitive edge through pricing, sales, and marketing

In this article, the author discusses how Business-to-Consumer (B2C) companies can apply tactics in pricing, sales, and marketing to edge out competitors and find success during times of volatility. Consumer business executives must continue to invest in sales and marketing budgets and apply them strategically. Similarly, leaders must know how to respond quickly to address and capitalize on changing consumer spending behaviors, as the author explains.

Pricing and Commercial Agility in Volatile Markets

With market volatility continuing for the foreseeable future, leaders need to play both offense and defense at the same time. Make sure you are approaching each offering in a distinct way and not using a “one size fits all” approach to your strategy. Your profitability depends on it, as the author explains

Calling the peak of inflation: Rocketing up, parachuting down

Current macroeconomic conditions represent a once-in-a-decade opportunity to win market share and maintain healthy margins. Across industries, and especially from those players at the top of supply chains, companies are reporting supply chain and wholesale price drops. In stark contrast to the past three years, this represents an opportunity to capture volume while also maintaining strong margins. Companies need to capitalize with price leadership, as the authors explain.

By |2023-06-16T16:10:54+00:00May 31, 2023|Inflation Pricing, Pricing Articles|0 Comments

Protecting And Growing Profit Margins in 2023

Company profit margins are under attack. In a recent FD.NL (Het Financieele Dagblad) survey, it was found that 93% of C-Suite executives in the Netherlands expect a drop in profit margins of between 10-25%. That’s a scary number and requires businesses to take action to protect their profit margins. In this article, the authors explain how businesses can still protect and grow profit margins even amidst these challenging economic conditions. This example from consumer goods in the Netherlands has lessons that apply cross industries and geographies.

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