Wise Japanese Crisis Strategy Focuses on “Community” Over Profits

While COVID-19 has ravaged much of Europe and the Americas, the world can look to Japan for a formula for long-term survival in turbulent times. Harvard Professor Hirotaka Takeuchi, author of “The Wise Company: How Companies Create Continuous Innovation,” offers insight into the Japanese model. These tactics can be very useful to pricers in multiple industries looking for innovating ways to weather the economic storms caused by the COVID-19 pandemic.