Netflix’s Clever Price Framing Will Ring The Register On Ad-Supported Plan
Authors: Robert Ribciuc On November 3, Netflix launched a new [...]
Netflix: the Smart Way to Increase Prices
Netflix prices are going up. This week, the streaming service raised the prices of all three of its US plans, constituting a jump of between 13 and 18 percent – the biggest price hike since Netflix launched in 2007. Mark Billige, pricing specialist and Managing Partner at Simon-Kucher & Partners, explains how Netflix’s smart approach is key to gaining customer acceptance.