netflix pricing

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Netflix: the Smart Way to Increase Prices

Netflix prices are going up. This week, the streaming service raised the prices of all three of its US plans, constituting a jump of between 13 and 18 percent – the biggest price hike since Netflix launched in 2007. Mark Billige, pricing specialist and Managing Partner at Simon-Kucher & Partners, explains how Netflix’s smart approach is key to gaining customer acceptance.

By |2022-05-14T20:33:38+00:00February 28, 2019|Pricing Articles, Subscription Pricing|0 Comments
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