penetration pricing

Article archives from the Pricing Pricing Society

The Pitfalls of Penetration Pricing

In the current post-pandemic, high inflation economy, organizations are consistently looking for pricing strategies that will give them a competitive advantage. Penetration pricing is one that people may default to in this current economy, but it may not be the best strategy. In this article, the author explains the pros and cons of penetration pricing and presents factors for pricers to consider when implementing this strategy.

By |2023-07-31T13:04:39+00:00July 31, 2023|Pricing Articles, Pricing Strategy|0 Comments

Skimming or Penetration Pricing?

All new hit innovations need a winning price. But having never priced the product before, how do companies know what to put on the price tag? In this article, author Jan Haemer discusses conditions and success factors in deciding between two pricing strategies for new products: skimming and penetration pricing.

By |2022-05-14T18:23:44+00:00June 30, 2019|Pricing Analytics, Product Pricing|0 Comments
Go to Top