In this article, the author outlines 3 overarching themes the were key takeaways at the recent PPS Fall Pricing Conference and Workshops in San Francisco. This year’s fall conference focused on the theme of “Solving the Pricing Puzzle,” and, from the discourse of more than 300 pricing leaders, author Tracy Dent identified several opportunities for pricing to lead the charge amidst the current challenges of inflation and recession that all pricers are facing across industries and markets.