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Pricing Case Study: Cognos Fight Back

Cognos, a market leader for business intelligence software, found itself in an increasingly difficult competitive position. Its closes rival, Business Objects, was threatening the status quo with a new market approach and new list prices that were 50% lower – a level guaranteed to induce sticker shock to even the most loyal of Cognos’ customers.

By |2024-01-27T22:22:25+00:00May 31, 2017|Competitive Pricing, Pricing Articles|0 Comments
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