price management

Article archives from the Pricing Pricing Society

Excerpt from “Price Management – Strategy, Analysis, Decision, Implementation”

This article is an excerpt and sneak preview from the new book by Dr. Hermann Simon and Professor Martin Fassnacht entitled “Price Management – Strategy, Analysis, Decision, Implementation” (New York: Springer Nature 2019, 558 pages). Detailed author biographies are included at the end of the piece.

Pricing is a People Game: Why data alone will not help us boost profits

As pricers, we are analytics people and get very excited about the data that we collect and analyze, only to be frustrated when the rest of our organization doesn’t understand our enthusiasm for our data analytics and resulting pricing strategies. How do we take our insights and convert them into initiatives that our whole organization will support?

By |2023-10-29T21:11:01+00:00October 31, 2018|Data-Driven Pricing, Pricing and Sales, Pricing Articles|0 Comments
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