price optimization

Article archives from the Pricing Pricing Society

Is Price Optimization Realistic in a B2B Environment?

A lot of executives in the B2B sphere are talking about wanting to achieve “price optimization.” Measuring pricing power at the customer and product level is very possible for businesses to achieve with a high degree of reliability. Just don’t fool yourself into thinking that this is B2B price optimization! What manufacturing and industrial businesses need is value-based pricing that uses sound pricing strategies and advanced analytics, as the author explains.

By |2022-05-14T16:15:34+00:00October 31, 2019|B2B Pricing, Pricing Articles|0 Comments

Price Optimization And The Pursuit Of Value

In this article, the author examines changes in how technology has been used as a force for change in pricing in the recent decade, and explores the current technology shifts in pricing technology are focusing on defining value drivers through price and margin optimization. With more than a decade of pricing experience, author Robert Irwin works on implementing and automating pricing processes, strategies and margin optimization. He can be reached at

By |2023-11-05T20:33:30+00:00February 28, 2017|Price Optimization, Pricing Articles, Value Pricing|0 Comments
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