The Top 10 Mistakes in Pricing Research

Pricing research plays a crucial role in understanding and optimizing the pricing aspect of the decision landscape, enabling businesses to plan actions that drive their success. Unfortunately, many companies make the mistake of developing products or defining services based on internal factors rather than considering pricing research which finds out what customers are truly willing to pay for. In this article, the author outlines the top 10 mistakes pricers need to avoid when designing and implementing pricing research.