Stay Strong: How to Escape or Avoid a Price War
In this article, the authors examine the reasons why price wars flare up so quickly and present strategies that companies can implement in order to avoid these costly and competitive situations.
In this article, the authors examine the reasons why price wars flare up so quickly and present strategies that companies can implement in order to avoid these costly and competitive situations.
Currency depreciation creates a tough environment for pricers, especially those operating in multiple international markets, but there is a plus side in terms of maintaining profitability rather than slashing prices. Unless a competitor has a very different production structure, it is unlikely it has a substantial competitive advantage under currency depreciation, which means they are facing the same challenges that you are. All in all, the price pressures caused by a depreciating currency are fairly favorable for avoiding a price war if you know how to handle the situation, as the author explains.