Pricing and CVM

Article archives from the Pricing Pricing Society

The 2022 Imperative: The Focus on Customer Value

The purpose of this paper is to provide more information about what customer value means, how it is materialized in pricing and selling processes, and how buyers perceive value and manage it versus price. Customer value is now the number one imperative for all organizations as they build the plans for their next five to ten years, as the author explains.

By admin|2022-10-29T01:41:53+00:00September 30, 2022|Journal of Professional Pricing, Pricing Articles, Value Pricing|0 Comments

The KISS Principle In Customer Value Management

In pricing, there are two types of complexity. Good complexity can lead to competitive advantage if you can make it simple for customers to absorb. Bad complexity can frustrate potential customers and cause them to seek another solution. In this article, the author provides best practices for making your differentiators and value drivers easy for customers to understand.

By admin|2022-10-29T00:13:27+00:00June 30, 2022|Customer Value Management, Journal of Professional Pricing, Price Management, Pricing Articles|0 Comments

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