Net Revenue Retention Impacts the Value of Your Company

Earlier in November, TechCrunch published an article entitled: “What’s the right NDR target for SaaS startups? And why pricing could be key to moving the NDR needle.” In this paper, the author, who publishes frequently on the topic of Pricing and NDR (Net Dollar Retention or more generally NRR for Net Revenue Retention), explores some of the key points from the article and adds some further thoughts on how pricing and packaging strategy are central to growing NDR. Pricing and NDR is a critical theme for pricing professionals as we go into 2023, as the author explains.