pricing and revenue

Article archives from the Pricing Pricing Society

A bigger, bolder vision: How CROs are propelling growth from the C-suite

To navigate constant market changes and come out on top, organizations need to be agile, strategic, and, most importantly, sustainable. Sales and marketing can no longer remain siloed, but instead should be aligned with the common goal of a better customer experience and, therefore, revenue generation. Ultimately, a successful CRO can harmonize these efforts and grow from a small start-up to a thriving, scaled-up enterprise, as the authors explain.

By |2023-08-29T14:04:50+00:00August 31, 2023|Pricing Articles, Revenue Management|0 Comments

Netflix: Streaming $800M of Price

In this article, the author explores the revenue management case study of Netflix, and presents how the company was able to issue a 17% price increase within 18 months and still grow subscriptions and top line revenues. Marc Carias is Consultant at Revenue Management Labs, a consultancy which helps clients solve problems around Pricing, Discounts, Product and Channel strategies.

By |2024-01-27T21:00:19+00:00March 31, 2017|Pricing Articles, Revenue Management|0 Comments
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