pricing case study

Article archives from the Pricing Pricing Society

Achieving Market Access for a Novel Ultra-Orphan Treatment

This case study outlines how to implement value pricing approaches in the difficult process of pricing a new pharmaceutical product. The process implemented in this project enabled the client to achieve market access in the US and the EU5 (Germany, France, UK, Italy, Spain) for a first-in-class, ultra-orphan oncology therapy.

By |2022-04-11T15:30:52+00:00December 31, 2020|Pharma Pricing, Pricing Articles, Pricing Research|0 Comments

Case Study: 36% Higher Portfolio Value with Behavioral Selling

In this case study, the author outlines a portfolio optimization project for Oberbayerische Volksblatt (OVB) Rosenheim. This project helped the company transition from a confusing showcase of possibilities to a subscription store that helps customers decide. The emphasis on behavioral selling has increased the company’s portfolio value by 36%.

By |2022-04-11T15:45:09+00:00November 30, 2020|Behavioral Pricing, Pricing Articles|0 Comments
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