pricing communication

Article archives from the Pricing Pricing Society

Pricing Communication Breakdown

Pricing projects involve a great deal of collaboration, communication and coordination between numerous, diverse departments within an organization. Oftentimes, projects become derailed because one side doesn’t know what the other side is doing or, in many cases, each side is speaking a different “language.” In this article, the author presents recommendations for ensuring that your pricing project isn’t sabotaged by ambiguous or contradictory communications.

By |2022-04-12T21:13:42+00:00March 31, 2020|Pricing Articles, Pricing Skills|0 Comments

What Smart Pricing Can Achieve: The London Olympics

Looking ahead to the upcoming 2016 Summer Olympic Games in Rio de Janeiro, this article examines the impressively successful pricing tactics employed by the pricing team for the previous Summer Olympics in 2012 in London. The London ticket team’s work demonstrated the powerful combination of high perceived value and excellent communication can drive higher willingness to pay, as the author explains.

By |2024-03-30T21:18:21+00:00April 30, 2016|Pricing Articles, Pricing Strategy|0 Comments
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