pricing decisions

Article archives from the Pricing Pricing Society

The Worst Pricing Decisions

People often ask us about the worst pricing decisions we have seen. There is a lot of bad pricing out there. But most of it is not so much the result of a bad decision as it is the result of ad-hoc pricing decisions, “me too” pricing or people inadvertently stumbling into a price war, as the author explains.

By |2022-03-24T22:59:50+00:00May 31, 2021|Pricing Articles, Pricing Strategy|0 Comments

Digital Pricing: Supporting Better and Faster Pricing Decisions

Digital pricing techniques have the potential to generate sustainable profits for a wide range of businesses, but using traditional pricing models is not an effective method for monetizing innovative solutions based on digital technology. In this article, the author explores examples of companies who have developed pioneering pricing solutions for digital and IoT technology offerings, and provides best practices for developing digital technology pricing strategies.

By |2022-04-13T18:15:21+00:00January 31, 2020|Digital Pricing, Pricing Articles|0 Comments
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