pricing goals

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In Pricing, What Is the Goal?

In pricing, what is the goal? Is it to increase profits, revenue, or some other metric? The obvious answer would be profit optimization, yet business experience repeatedly demonstrates that this is not necessarily the case. In this article, the author examines how varying methods of corporate valuation affect and drive the goals for pricing within various organizations.

By |2022-04-12T21:32:46+00:00February 28, 2020|Pricing Articles, Pricing Strategy|0 Comments
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