pricing impact

Article archives from the Pricing Pricing Society

When Pricing, Don’t Forget Your Story

Pricing professionals have many tools in their toolboxes, but in this article, the author reminds pricers to not underestimate the power of storytelling in pricing projects. Shepherding a management decision can be difficult. Without a story that goes beyond presenting pricing analysis and clearly communicates the results of the analysis, it is nearly impossible.

By |2022-03-23T21:25:41+00:00October 31, 2021|Pricing Articles, Pricing Skills|0 Comments
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