pricing research Archives - Pricing Articles from Professional Pricing Society

Strategic Pricing for Better Business Results: A Comprehensive Guide on Pricing Research

Given the swift and unpredictable shifts in the market, companies must possess the agility to adapt and remain competitive. Strategic adjustments in pricing enable companies to proactively respond to these changes, staying ahead of the curve and maximizing profits. This article emphasizes the crucial impact of strategic pricing research on companies' profitability and competitiveness. By aligning prices with customer preferences, businesses can optimize profits, increase market share, and foster customer loyalty, as the author explains.

By admin|2024-05-24T14:51:04+00:00March 31, 2024|Pricing Articles, Pricing Research|0 Comments

The Top 10 Mistakes in Pricing Research

Pricing research plays a crucial role in understanding and optimizing the pricing aspect of the decision landscape, enabling businesses to plan actions that drive their success. Unfortunately, many companies make the mistake of developing products or defining services based on internal factors rather than considering pricing research which finds out what customers are truly willing to pay for. In this article, the author outlines the top 10 mistakes pricers need to avoid when designing and implementing pricing research.

By admin|2023-12-20T21:24:57+00:00December 22, 2023|Pricing Articles, Pricing Research|0 Comments

The 5 pitfalls of conjoint analysis in pricing research

Conjoint analysis is one of the most popular methods used to measure the preferences of individuals or groups. It determines, for instance, the degree to which consumers value specific products, which then helps in developing sound pricing strategies. However, this method has some pitfalls that can hinder its effectiveness and application in pricing research, which the author addresses in this article.

By admin|2023-11-17T21:43:13+00:00November 30, 2023|Pricing Articles, Pricing Research|0 Comments

The Art of Effective Market Research for Pricing

In the realm of market research for pricing, avoiding common pitfalls is essential to deriving true value from the endeavor. The test for market research for pricing success lies in its ability to confidently guide companies toward improved pricing strategy, steady growth, and increased profitability. In this article, the author outlines ten common failures associated with pricing market research and provides best practices for both avoiding these pitfalls and also developing actionable, insightful research for your pricing operations.

By admin|2023-10-31T16:43:04+00:00October 31, 2023|Pricing Articles, Pricing Research|0 Comments

MaxDiff in Price Research

MaxDiff is a versatile and powerful research technique that can provide valuable insights for new product development. By understanding its theoretical underpinnings, advantages, and applications, as well as the challenges and limitations, researchers and product developers can effectively leverage MaxDiff to make informed decisions and create successful products that resonate with their target audience, as the author explains.

By admin|2023-09-26T21:49:02+00:00September 29, 2023|Pricing Articles, Pricing Research|0 Comments

Pricing and Sustainability: the Next Challenge for the Pricing Profession

In a joint effort, PricingForThePlanet and the Pricing Professional Society (PPS) conducted an insightful survey/workstream focusing on the involvement and capability in monetizing sustainability initiatives. The results and analysis are included here.

By admin|2023-08-29T14:03:33+00:00August 31, 2023|Pricing and Sustainability, Pricing Articles|0 Comments

PPS December 2021 Survey of Today’s Pricing Professional

The Professional Pricing Society’s December 2021 survey of Pricing professionals received 640 responses from a cross-section of industries across the globe. PPS conducts surveys with the hope that this information provides a good synopsis of where Pricing stands as a career option while also providing a good demonstration of Pricing’s status in the business world.

By admin|2022-10-28T23:20:17+00:00October 28, 2022|Journal of Professional Pricing, PPS Survey of Professional Pricers, Pricing Articles|0 Comments

Don’t Underestimate the Strategic Value of the Humble Volume Hurdle

Using the standard volume hurdle equation allows a pricing professional to calculate the volume hurdle required for both price increases and price decreases. However, this volume hurdle analysis only considers pure price changes, where nothing changes but the price. It does not take cost changes into account. In this article, the author explains how to expand this equation to account for changing costs, which is a critical consideration for pricers in the current economic environment.

By admin|2022-11-07T23:18:52+00:00September 30, 2022|Pricing Analytics, Pricing Articles, Pricing Research|0 Comments

Pricing Studies – Then What?

Many companies fail to earn the full value of their profits because their pricing strategy is not based on the actual decision-making process customers attribute to the product. Pricing studies can provide some help, but they are only the first step on the path to behavioral pricing, as the author explains.

By admin|2022-04-08T17:18:57+00:00June 30, 2021|Journal of Professional Pricing, Pricing Analytics, Pricing Research|0 Comments

PPS December 2020 Survey of Today’s Pricing Professional

The Professional Pricing Society’s December 2020 survey of pricing professionals received 752 responses from a cross section of industries across the globe. PPS conducts surveys with the hope that this information provides a good synopsis of where pricing stands as a career option while also providing a good demonstration of pricing’s status in the business world. For more information, please email contactus@pricingsociety.com.

By admin|2022-04-08T18:32:40+00:00January 31, 2021|Journal of Professional Pricing, PPS Survey of Professional Pricers, Pricing Articles, Pricing Research|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.