pricing research

Article archives from the Pricing Pricing Society

Conjoint Analysis Supporting Price Decisions

While there are other research techniques that seek to understand the perceived value of products or services, the Conjoint Analysis method indirectly addresses the customer and therefore bypasses biases from direct research methods that make it harder to correctly model consumer choice behavior. In this article, the authors examine the benefits of Conjoint Analysis in developing pricing strategies, present several methods for applying this approach and review case studies of successful pricing projects.

By |2022-05-14T16:08:14+00:00October 31, 2019|Pricing Analytics, Pricing Articles, Pricing Research|0 Comments

December 2018 Survey of Today’s Pricing Professional

The Professional Pricing Society’s December 2018 survey of pricing professionals received nearly 919 responses from a cross-section of industries across the globe. PPS conducts surveys with the hope that this information provides a good synopsis of where pricing stands as a career option while also providing a good demonstration of pricing’s status in the business world.

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