Pricing Impact: A Decade of Documented ROI
This paper was originally published as chapter 5 in the book called “Pricing: The New CEO Imperative” edited by Stephan Liozu.
3 Keys to Overcome Fear and Realize Greater Pricing ROI
: Despite the proven positive impact that pricing has repeatedly demonstrated to have on profits and revenues, many companies are still hesitant to employ pricing strategies and improvement for fear of customer loss. In this article, the author presents three things pricers should focus on in order to build the confidence needed to minimize the risk of customer loss while improving pricing strategy and profitability