pricing skills

Article archives from the Pricing Pricing Society

The 11 Competences of the Effective Pricing Professional

In this article, the author explores 11 skills that, through his experience in pricing, he has deemed as critical for achieving success in your pricing career. Author Alexandre Costa is a Certified Pricing Professional (CPP) with extensive experience in project management of Strategic Pricing, Revenue Management, and Market Intelligence.

By |2023-10-31T16:41:57+00:00October 31, 2023|Pricing Articles, Pricing Skills|0 Comments

8 Pricing Mistakes You Should Never Make

Even in today’s challenging economy, plagued with high inflation, increasing costs, and supply chain challenges, pricing issues can be easily avoided if you know what to look out for. In this article, the author presents eight common pricing mistakes that companies often make and should work to prevent, especially in light of current challenges.

By |2022-11-07T23:22:02+00:00September 30, 2022|Pricing Articles, Pricing Skills, Pricing Training|0 Comments

From Pricing to Monetization: Why does it matter?

In this article, the authors posit that the term “pricing” does not do justice to the nature and extent of the work done by professional pricing teams, and suggest it is time to rethink the word and expand it to formally include value management and other peripheral activities which are increasingly becoming part of the functional scope.

By |2022-11-07T23:31:24+00:00July 31, 2022|Pricing Articles, Pricing Skills, Pricing Training|0 Comments

Persistence as a Pricing Virtue

Hearing about the struggles of other pricers at last month’s Professional Pricing Society 2021 Fall Virtual Conference reminded this author of obstacles that he has encountered in his own pricing projects through the years, and it made him reflect on the fact that cultivating persistence can only benefit professionals in their pricing careers. It seems that persistence is an essential characteristic for pricing, as the author explains.

By |2022-03-18T20:01:35+00:00December 31, 2021|Pricing Articles, Pricing Skills|0 Comments

When Pricing, Don’t Forget Your Story

Pricing professionals have many tools in their toolboxes, but in this article, the author reminds pricers to not underestimate the power of storytelling in pricing projects. Shepherding a management decision can be difficult. Without a story that goes beyond presenting pricing analysis and clearly communicates the results of the analysis, it is nearly impossible.

By |2022-03-23T21:25:41+00:00October 31, 2021|Pricing Articles, Pricing Skills|0 Comments

What Skills and Training Do Pricing Professionals Need?

Pricing can mean various things in various industries and companies. Similarly, the tasks that different pricing professionals require at different stages in their career vary considerably as well. However, there are certain commonalities in the type of skills that pricing professionals use at different levels of maturity, as the author explains.

By |2022-04-11T18:10:47+00:00September 30, 2020|Pricing Analytics, Pricing Skills|0 Comments

Pricing Communication Breakdown

Pricing projects involve a great deal of collaboration, communication and coordination between numerous, diverse departments within an organization. Oftentimes, projects become derailed because one side doesn’t know what the other side is doing or, in many cases, each side is speaking a different “language.” In this article, the author presents recommendations for ensuring that your pricing project isn’t sabotaged by ambiguous or contradictory communications.

By |2022-04-12T21:13:42+00:00March 31, 2020|Pricing Articles, Pricing Skills|0 Comments

10 Soft Pricing Skills to Pay Attention to and to Develop

Stephan M. Liozu is Chief Value Officer of the Thales Group (www.thalesgroup.com) and Chief Marketing Officer of Thales Inc. in the USA. He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland State University (1991). He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, and a Strategyzer Business Model Innovation Coach. He authored four books, Value Mindset (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human Capital (2015). He also co-edited three books, Innovation in Pricing – Contemporary Theories and Best Practices (2012) and The ROI of Pricing (2014), and Pricing and the Salesforce (2015).

By |2024-02-25T17:49:59+00:00October 31, 2017|Pricing Articles, Pricing Skills|0 Comments
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