Digitalization is changing the marketplace and new factors are influencing pricing success. Drawing on the results of Simon-Kucher’s Global Pricing Study, this article shares five ways companies can escape growing pressures on pricing and sales by turning digitalization into an opportunity.
In this article, the author examines changes in how technology has been used as a force for change in pricing in the recent decade, and explores the current technology shifts in pricing technology are focusing on defining value drivers through price and margin optimization. With more than a decade of pricing experience, author Robert Irwin works on implementing and automating pricing processes, strategies and margin optimization. He can be reached at rirwin@vendavo.com.