Designing a pricing model is a difficult challenge. Competing pricing goals need to be prioritized and aligned. A great deal of data needs to be collected, organized, and analyzed. Creative ways to connect value and price must be developed. But designing the pricing model is only the beginning of the journey. What comes next is critical. In this article, the author outlines the necessary steps and common pitfalls involved with designing and implementing a new pricing model, as well as best practices for successful adoption and execution.
In this article, the authors look back at the accuracy of their pricing predictions for 2021 and look forward to predicted pricing trends for 2022. Kyle Poyar (firstname.lastname@example.org) is a Partner at OpenView. Kyle helps OpenView’s portfolio companies accelerate top-line growth through segmentation, value proposition, packaging and pricing, customer insights, channel partner programs, new market entry and go-to-market strategy.
In this article, Stephan Liozu, PhD, CPP, presents best practices for initiating an organizational transition towards value-based pricing.
In this article, the author provides a framework for managing change through a pricing transformation and highlights the benefits companies can expect to gain from price management automation and pricing transformation initiatives.
In this article, the author analyzes several commonalities associated with enhanced performance in pricing inherent in high-performing companies. She also provides multiple examples of companies at varying stages of pricing transformation as well as different pricing implementation strategies in varying industries to give pricers strategies and insights they can employ in their own pricing journeys.