In the currently unpredictable, post-COVID, inflation-plagued economy, companies are being tested on their pricing strategies and their pricing decision-making “spine.” In this article, the author analyzes recent pricing decisions by six organizations in diverse industries and outlines the potential strengths and weaknesses of each pricing approach.
Simon-Kucher & Partners recently conducted a cross-national survey to identify trends in leisure travel in the post-pandemic, high-inflation economy. Revenge travel is reaching its peak, yet the cost-of-living crisis is starting to impact leisure travelers’ behavior and spending. Perhaps more than any other sector, travel and tourism has been transformed by the pandemic. Yet it’s clear that the pandemic isn’t the only factor influencing the way we travel in 2022 and beyond. In this article, the authors explore the results of this study and the implications for pricers in travel-related industries. Although industry specific, this article provides useful consumer insights for all pricers dealing with current economic challenges.
In this article, the authors look back at the accuracy of their pricing predictions for 2021 and look forward to predicted pricing trends for 2022. Kyle Poyar (email@example.com) is a Partner at OpenView. Kyle helps OpenView’s portfolio companies accelerate top-line growth through segmentation, value proposition, packaging and pricing, customer insights, channel partner programs, new market entry and go-to-market strategy.
Increased raw material prices, costs incurred due to the effects of the COVID-19 crisis, backlogs of price increases not delivered in 2020: as predicted, these factors are all driving up inflation rates. However, the majority of companies are unprepared for the commercial implications. This article explores how companies can manage and pass on cost increases through the development of robust price increase processes.
Quarterly reporting season is here once again and, while many are doing well, not all companies are shining. What went wrong with pricing? Why do today’s pricing challenges seem insurmountable? How do we manage the huge swings in supply and demand caused by the COVID effected economy and resulting inflation, supply disruptions and unpredictability?
The COVID-19 economy has forced rapid and significant changes in many business and pricing models globally. Most significantly, it has driven the rise of subscription pricing in industries that previously would not have considered a complete pricing strategy transformation necessary. In 2021, we are seeing three trends around subscription pricing which are game-changers and which both B2B and B2C businesses should be keeping a close eye on this year.
The Professional Pricing Society’s December 2019 survey of pricing professionals received 798 responses from a cross section of industries across the globe. PPS conducts surveys with the hope that this information provides a good synopsis of where pricing stands as a career option and how the profession has grown over the past year while also providing a good demonstration of pricing’s status in the business world.