promotional pricing

Article archives from the Pricing Pricing Society

Is That Membership Paying Off?

There is an assumption that certain low-cost providers (think Costco, Amazon, Target, or Walmart, for example) must necessarily have the lowest prices on a given item. However, that assumption is often false. Brands count on customers being sticky and not comparison shopping for every single item. The presence of a membership fee makes that stickiness even truer, as the author explains.

By |2022-05-14T14:56:10+00:00December 31, 2019|Pricing Analytics, Subscription Pricing|0 Comments

Promotion Excellence

Jos Eeland is Director at Simon-Kucher & Partners, Amsterdam, and also part of the firm's global Competence Center Consumer & Retail. Franka Reuvers is a Senior Consultant with Simon-Kucher & Partners, Amsterdam, who focuses on focus on marketing and brand strategy, value-based pricing and promotion excellence. Görkem Erdem is a Senior Consultant at Simon-Kucher & Partners, Amsterdam, focusing on value based pricing, promotion strategy and product management. Mark Helder is a Consultant with Simon-Kucher & Partners, Amsterdam, with expertise in portfolio optimization, promotion excellence and value based pricing.

By |2023-10-21T20:05:55+00:00February 28, 2018|Pricing Articles, Promotional Pricing|0 Comments
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