promotional pricing

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Is That Membership Paying Off?

There is an assumption that certain low-cost providers (think Costco, Amazon, Target, or Walmart, for example) must necessarily have the lowest prices on a given item. However, that assumption is often false. Brands count on customers being sticky and not comparison shopping for every single item. The presence of a membership fee makes that stickiness even truer, as the author explains.

By |2022-05-14T14:56:10+00:00December 31, 2019|Pricing Analytics, Subscription Pricing|0 Comments
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