Many companies are implementing API strategies and will need to price API access. Many more want to know how “their data is being used in a world where AI is making data of all kinds much more valuable. One company that recently tried to implement API pricing changes is Reddit. Reddit had good reasons to implement API pricing, and they did say what these reasons are, but they made several mistakes that have led to significant user pushback. Given their recent challenges, what can we learn from the Reddit experience?