software pricing

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Subscription-Based Software Pricing: How to Migrate Customers from a Perpetual to a Subscription Model?

In this digital age, an increasing number of both business-to-business and business-to-consumer companies are engaging in a pricing transition from traditional outright purchase or perpetual pricing model to a subscription-based pricing model. In this article, the author lays out key steps to take when switching from perpetual software licenses to subscription pricing models. He also addresses common objections to this pricing transition and solutions to address these concerns.

By |2022-05-14T17:40:55+00:00July 31, 2019|Pricing Articles, Subscription Pricing|0 Comments
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