strategic pricing Archives - Pricing Articles from Professional Pricing Society

Strategic Pricing for Better Business Results: A Comprehensive Guide on Pricing Research

Given the swift and unpredictable shifts in the market, companies must possess the agility to adapt and remain competitive. Strategic adjustments in pricing enable companies to proactively respond to these changes, staying ahead of the curve and maximizing profits. This article emphasizes the crucial impact of strategic pricing research on companies' profitability and competitiveness. By aligning prices with customer preferences, businesses can optimize profits, increase market share, and foster customer loyalty, as the author explains.

By admin|2024-04-16T19:17:53+00:00April 16, 2024|Pricing Articles, Pricing Research|0 Comments

Resilient Pricing for an Uncertain World

Companies usually weather brief periods of market volatility by adjusting price levels or package sizes. But most B2B companies now expect the current volatility and uncertainty to persist. This creates the need for companies to use a wider range of pricing tactics and to make strategic investments in pricing tools and processes. Resilient pricing enables companies to explore growth opportunities instead of focusing on defense and survival—and to build a bulwark against future volatility, as the authors explain.

By admin|2024-01-29T17:58:28+00:00January 31, 2024|Inflation Pricing, Pricing Articles, Pricing Strategy, Recession Pricing|0 Comments

Excerpt from “Digital Pricing: A Guide to Strategic Pricing for the Digital Economy“

This article is an excerpt from the author‘s successful pricing book - "Digital Pricing: A Guide to Strategic Pricing for the Digital Economy“ – the second edition of which has recently been released in English and is now available for purchase. The excerpt focuses on how digitization influences all aspects of price management, enabling new business models, additional revenue streams, greater integration of customers into business processes, innovative price models, and more.

By admin|2023-03-27T22:45:57+00:00March 31, 2023|Digital Pricing, Journal of Professional Pricing, Pricing Articles|0 Comments

Defying cost volatility: A strategic pricing response

While input cost increases and volatility are challenging, they present an opportunity to improve pricing and institutionalize best practices—but margins will likely suffer if these are not executed in a strategic way, as the authors explain.

By admin|2022-03-23T20:59:29+00:00November 30, 2021|Pricing Articles, Strategic Pricing|0 Comments

Stay Strong: How to Escape or Avoid a Price War

In this article, the authors examine the reasons why price wars flare up so quickly and present strategies that companies can implement in order to avoid these costly and competitive situations.

By admin|2022-05-14T20:11:30+00:00April 30, 2019|Pricing Articles, Strategic Pricing|0 Comments

Supermarkets: How to Compete Against Walmart and Amazon Using Price

How can supermarkets compete against online retail giants Walmart and Amazon who are aggressively entering their markets via online grocery ordering, curbside pickup and home delivery? In this article, the authors explore how supermarkets can use pricing strategy to actively compete and improve their price image with consumers without giving away their bottom line.

By admin|2023-11-05T17:17:14+00:00November 30, 2018|Competitive Pricing, Pricing Articles, Pricing Strategy|0 Comments

Strategic Movements October 2017

In this article, the author examines several high-profile, strategic pricing movements and strategies implemented by companies in Q3-Q4 2017.

By admin|2024-02-25T19:02:59+00:00December 31, 2017|Pricing Articles, Pricing Strategy|0 Comments

Pricing Case Study: Cognos Fight Back

Cognos, a market leader for business intelligence software, found itself in an increasingly difficult competitive position. Its closes rival, Business Objects, was threatening the status quo with a new market approach and new list prices that were 50% lower – a level guaranteed to induce sticker shock to even the most loyal of Cognos’ customers.

By admin|2024-01-27T22:22:25+00:00May 31, 2017|Competitive Pricing, Pricing Articles|0 Comments

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This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.