Does Spotify, the current global leader in music streaming, deserve to be the punching bag for the entire streaming music industry? Or does the problem lie elsewhere in the revenue and royalties stream? In this article, the author examines the role of streaming services in the music industry and the implications of streaming as a pricing model.
In the same way that we see ”Software-as-a-Service” in IT solutions, we are increasingly moving to a world in which manufacturers sell the performance of their products and systems rather than the products themselves, or a “Product-as-a-Service” approach. In this article, the author presents findings and strategies derived from a recent, in-depth market study of the Product-as-a-Service evolution.
There is an assumption that certain low-cost providers (think Costco, Amazon, Target, or Walmart, for example) must necessarily have the lowest prices on a given item. However, that assumption is often false. Brands count on customers being sticky and not comparison shopping for every single item. The presence of a membership fee makes that stickiness even truer, as the author explains.
Subscription pricing is rapidly spreading across industries and by all accounts has passed the “tipping point” in broad market acceptance. Are you prepared to seize the opportunity, as your competitors are doing and as the market is demanding? Or will your business become a casualty of this disruptive pricing model? This article will present an overview of the best practices to follow when implementing subscription pricing.
Streaming services are the big rage, but instead of aggregating and creating discounted bundles, each streaming service is selling “take it all or nothing” deals. Streaming services need to put a little more thought into their pricing strategies and provide more affordable options, as the author explains.
In this digital age, an increasing number of both business-to-business and business-to-consumer companies are engaging in a pricing transition from traditional outright purchase or perpetual pricing model to a subscription-based pricing model. In this article, the author lays out key steps to take when switching from perpetual software licenses to subscription pricing models. He also addresses common objections to this pricing transition and solutions to address these concerns.
Regardless of industry, companies need to better understand and more confidently embrace the ways in which subscription- and consumption-based models will change their business, the new strategies that will apply, and the new practices they will need to establish, as the authors explain.
Netflix prices are going up. This week, the streaming service raised the prices of all three of its US plans, constituting a jump of between 13 and 18 percent – the biggest price hike since Netflix launched in 2007. Mark Billige, pricing specialist and Managing Partner at Simon-Kucher & Partners, explains how Netflix’s smart approach is key to gaining customer acceptance.
The growth of the subscription economy has become incredibly evident in B2C markets. However, the move to subscription based pricing models is also beginning to grow rapidly in B2C industries. When done right, subscription pricing drives recurring monthly revenue and increases customer intimacy. In this article, the author explores factors to consider before moving to a subscription model and best practices for implementing this change successfully.