AI-Powered Pricing: Good for the Planet, Good for Business
Embracing AI enables not only financial profits but progress—progress towards smarter, more conscious consumption benefiting both people and the planet, as the author explains.
Embracing AI enables not only financial profits but progress—progress towards smarter, more conscious consumption benefiting both people and the planet, as the author explains.
In a joint effort, PricingForThePlanet and the Pricing Professional Society (PPS) conducted an insightful survey/workstream focusing on the involvement and capability in monetizing sustainability initiatives. The results and analysis are included here.
Monetization for sustainability is the act of incorporating sustainable business practices that promote environmental and social responsibility into a company's operations in order to generate profits. This approach involves building brand equity, gaining competitive advantage through differential value, creating new revenue streams, and improving pricing. This allows us to get a reward for those in the value chains that create a true positive impact through sustainability solutions.
With the right business practices in place, sustainability and affordability don’t need to be mutually exclusive. And as green products become more the rule than the exception, they shouldn’t be, as the author explains.