ticket pricing

Article archives from the Pricing Pricing Society

7 Lessons on Dynamic Pricing (Courtesy of Bruce Springsteen)

Some fans were outraged when man-of-the-people Bruce Springsteen charged more than $5,000 per seat for his upcoming concert. The high prices were the result of a dynamic pricing system, in which prices are adjusted upward in response to strong demand. This controversy illustrates seven lessons that managers should keep in mind when adjusting prices, including the need for clear communications, longtime customers’ expectation that they deserve a discount, and the fact that high prices will raise expectations about quality and service.

By |2023-02-24T17:58:24+00:00February 28, 2023|Consumer Pricing, Dynamic Pricing, Pricing Articles|0 Comments

Your brand can learn a lot from how MLB changed how it sells tickets

Baseball’s innovations in pricing and selling tickets are pertinent to many industries because they take under-utilized or non-utilized assets based on the understanding of customers’ needs and willingness to pay, plus the contribution margin that comes along with value added services, which creates revenue and profit streams where none existed before, as the author explains.

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