Long thought of as a commodity to build relationships, trade finance has significant, latent profit potential that commercial banks are now unlocking with a new, balanced approach to pricing, as the authors explain. This industry specific article provides pricing insights and principles that can be applied in multiple industry sectors.
Trade promotions are a huge part of the consumer goods industry, despite the fact that the return on investment is often slim to none (if there is any profit at all). In this article, the author presents simple questions and analyses anyone can ask and execute to make better promotional decisions. Michael Stanisz is a Principal at Revenue Management Labs, where they help companies develop and execute practical solutions to maximize long-term revenue and profitability.