trade pricing

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Buy One Get One Free! Managing Your Promotional Spend

Trade promotions are a huge part of the consumer goods industry, despite the fact that the return on investment is often slim to none (if there is any profit at all). In this article, the author presents simple questions and analyses anyone can ask and execute to make better promotional decisions. Michael Stanisz is a Principal at Revenue Management Labs, where they help companies develop and execute practical solutions to maximize long-term revenue and profitability.

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