value models

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Five Value Charts that Make an Awesome First Impression

One of the keys to implementing successful pricing strategy is equipping your sales team with the proper tools to communicate value to clients and prospects. It is critical for the sales team to focus prospects on the overall value of your product or solution, rather than focusing on price and equating value with discounts or “getting a good deal.” In this article, the author shares five chart formats that can help the sales team communicate value in prospect meetings.

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