Ten Golden Rules of EVE® Models
The purpose of this short paper is to share best practices for EVE® (Economic Value Estimation) models with the pricing and marketing communities.
The purpose of this short paper is to share best practices for EVE® (Economic Value Estimation) models with the pricing and marketing communities.
One of the keys to implementing successful pricing strategy is equipping your sales team with the proper tools to communicate value to clients and prospects. It is critical for the sales team to focus prospects on the overall value of your product or solution, rather than focusing on price and equating value with discounts or “getting a good deal.” In this article, the author shares five chart formats that can help the sales team communicate value in prospect meetings.