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There are many significant differences between pricing products and pricing services. This presentation will acquaint attendees with the fundamentals of service pricing and buying behavior as well as the most common methods of pricing services.

The presenter works mostly with technology companies of all types, including software, hardware, medical equipment, process control, instruments, semiconductor manufacturing, and electronics of all sorts. There is relevance to professional services such as accounting and law.

This is a must for anyone new to pricing services as the buying behavior is much different. Attendees will learn about price elasticity for service buyers and other relevant behaviors. The major techniques such as hourly, cost-plus, percent-of-list, market-based, and value-based are all discussed and recommendations are made for when and where to utilize them.