Author: Rosalind Hunter

How does competition-based pricing work? And when does it make sense to use it? In this article, the author analyzes the pros and cons of competitive pricing and its application, especially in the context of rising global inflation. In the current environment, the majority of companies will need to examine how they can increase their prices rather than drop them to match the competition, as the author explains. Rosalind Hunter is a Partner in the London office of Simon-Kucher & Partners. She can be reached at Rosalind.Hunter@simon-kucher.com.

The Pricing Advisor, January 2022

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