Price Negotiation for Sales
Instructor: Joanne Smith
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Price negotiations is one of the toughest challenges in B2B pricing. Far too frequently, sales team’s discount unnecessarily or far deeper then needed. Their behaviors aimed at closing deals, while well intended, often have unintentional consequences – they create more price aggressive customers and competitors which result in lower market prices. Additionally, when businesses raise price their success rate is generally far short of …Read More



