Author: Kyle T. Westra

Pricing can mean various things in various industries and companies. Similarly, the tasks that different pricing professionals require at different stages in their career vary considerably as well. However, there are certain commonalities in the type of skills that pricing professionals use at different levels of maturity, as the author explains. Kyle T. Westra is a Manager at Wiglaf Pricing and the author of The New Invisible Hand: Five Revolutions in the Digital Economy.

The Pricing Advisor, September 2020

When it comes to defining the role of pricing, it can be complicated. Pricing can mean various …Read More

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