Pricing and Promotions: the Analytics Opportunity

Authors: Claus Heintzeler, Mathias Kullmann, Karin Lauer, and Maximilian Totzauer

Many retailers underestimate the value of coordinating decisions on pricing and promotions. A new analytics approach can help. Claus Heintzeler (Claus_Heintzeler@mckinsey.com) is an associate partner in McKinsey’s Berlin office; Mathias Kullmann (Mathias_Kullmann@mckinsey.com) is a senior partner in the Düsseldorf office, where Maximilian Totzauer (Maximilian_Totzauer@mckinsey.com) is a specialist; and Karin Lauer (Karin_Lauer@mckinsey.com) is a consultant in the Frankfurt office. The authors wish to thank Katharina Buhtz, Marcus Keutel, Anna Kloss, Felix Lösch, Krzysztof Szyszkiewicz, and Stephanie Vehrenkemper for their contributions to this article.

The Pricing Advisor, August 2021

The scenario is …Read More

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Pricing and Promotions: the Analytics Opportunity

Authors: Claus Heintzeler, Mathias Kullmann, Karin Lauer, and Maximilian Totzauer

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Elevate your value by joining our global pricing membership and starting your pricing certification.

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