Author: Nathan L. Phipps

When crafting a corporate policy, it is important to translate a company’s reality into pricing rules that can be easily understood and applied across the board. Looking at price variances in a few different ways can help you better understand that reality. In this article, the author explores and explains multiple types and drivers of price variance and their implications for developing pricing strategies. Nathan L. Phipps is a Consultant at Wiglaf Pricing. He is responsible for the training preparation and conjoint analysis that support pricing projects. He can be reached at nphipps@wiglafpricing.com.

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