Author: Lydia M Di Liello

The whole point of negotiation is getting what you want while having the other person walk away thinking that they got what they wanted as well, as the author explains. Lydia M Di Liello MBA (lydia@capitalpricingconsultants.com) is the CEO and founder of Capital Pricing Consultants, a revenue management and business consultancy dedicated to improving profitability for its clients through strategic, operational and tactical recommendations.

The Pricing Advisor, September 2019

No matter what your role is or who you are, negotiation is polarizing. Either you love it or you detest it; no one is lukewarm on …Read More

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