Author: Tim J. Smith, PhD

Executive dashboards are valuable tools for coordinating across disciplines as well as for communicating critical business metrics to executives. Since pricing impacts these key business metrics, which elements should the pricing team include in their pricing dashboards? In this article, the author provides a list of items to consider when building a pricing dashboard. Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim …Read More