Author: Jan Haemer

All new hit innovations need a winning price. But having never priced the product before, how do companies know what to put on the price tag? In this article, author Jan Haemer discusses conditions and success factors in deciding between two pricing strategies for new products: skimming and penetration pricing. Jan Haemer is a Partner at Simon-Kucher & Partners in the global Practice “Chemicals & Construction” in Frankfurt. He can be reached at jan.haemer@simon-kucher.com.

The Pricing Advisor, June 2019

Determining the right pricing strategy is an especially challenging aspect of launching a new product or service. …Read More

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